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ACI Asia-Pacific & Middle East Regional Assembly, Conference and Exhibition 2025

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  5. Saramma Samuel

Saramma Samuel

Head of Airport AirOps, APAC

Amadeus GDS Singapore Pte Ltd

My interests

Customer Experience

About the Moderator

Sarah is a travel leader with over 30 years of industry experience enabling airlines and airports to deliver on their business imperatives – whether that involves enhancing the passenger experience, unlocking new potential, or finding innovative solutions to long-standing challenges. Having worked on projects for Kuala Lumpur, Sydney, Changi Singapore, Delhi, Kansai, Narita and Hong Kong International Airports plus many more, Sarah’s passion is developing genuine partnerships where operators work collaboratively alongside IT providers to develop solutions that truly meet their needs and ambitions for future growth.

Prior to joining Amadeus in 2014, Sarah held senior roles with Airport IT companies in Malaysia, and in Australia. Sarah is a prominent voice within the Airport IT industry. She regularly participates in airport events, speaking on behalf of Amadeus regarding a range of issues facing the local industry. Today at Amadeus, Sarah leads the AirOps business unit for the Asia-Pacific region. Sarah has the responsibility of scaling up the AirOps solutions market share in APAC by implementing effective growth strategies. Additionally, she oversees the seamless delivery and support of these solutions throughout the region.

Sarah is a Director on the Airports Council International (ACI) Asia-Pacific Regional Board as of May 2023.

Sarah is passionate about advocating for diversity, equity, and inclusion (DEI) in all aspects of her life. She strongly believes that creating inclusive environments leads to greater success and better outcomes for everyone. Sarah is a sponsor of the Amadeus Women’s Network in Asia, as well as a Director on the Women in Aviation, Singapore Chapter Board since February 2023.

Sarah holds a BA Economics & Finance, from Luther College, Iowa, USA where she also received Phi Beta Kappa award for academic excellence. Sarah also holds an AMPAP Diploma (AMPAP, Canada).

Moderator's Sessions (1)

Date

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Session
Conference Programme
Journey Uninterrupted: Crafting A Seamless Travel Experience From Check-In To Take-off
Thursday, Apr 17, 2025
11:45 AM - 12:30 PM | Asia/Kolkata
Conference Programme
Conference Area
English

Journey Uninterrupted: Crafting A Seamless Travel Experience From Check-In To Take-off

Ensuring a smooth and efficient passenger process is crucial for airports seeking to enhance their competitiveness as global or regional gateways. Today, travelers inevitably have to navigate numerous touchpoints before boarding their flights, and long wait time in queues still remain a significant challenge for many airports. In this panel, speakers will share insights on passenger facilitation and discuss innovative strategies for streamlining passenger processes at airports, in the aim to create a truly seamless journey and elevate the overall travel experience.
Speakers (5)
Andrew ACQUAAH-HARRISON
CEO – IA Operations and Management, GMR Group
Kwok Wai Albert Ho
General Manager, Airfield, Airport Authority Hong Kong
Moderator (1)
Saramma Samuel
Head of Airport AirOps, APAC, Amadeus GDS Singapore Pte Ltd