Dr Ian Cesa is founder and chief executive of Horizon Consumer Science and has been studying travelling consumers for almost 35 years. From helping brands and retailers develop their business strategies to troubleshooting airport retail performance, Ian has worked on virtually every conceivable issue associated with travelling consumers. Look for his forthcoming book on the motivations and behavior of travelling consumers based on the long running Travel Retail Catalyst Study (TRaCS).
Over the years, many airports have transitioned from infrastructure entities to autonomous businesses. This trend underscores the need for airports to develop multiple revenue streams and to expand non-aeronautical commercial offerings to diversify risks, enhance competitiveness and strengthen financial resilience.
In this panel session, we will hear from top executives from airports, retailers and association in the non-aeronautical business domain sharing valuable insights regarding the shift in travelling patterns and spending behaviors, and the importance of technology and sustainability in serving our passengers.
